North Asia market support

North Asia market support

This project aims to preserve Australia’s share of Japan and Korea’s premium noodle markets while also servicing Taiwan’s smaller, but historically stable market. Engagement with these markets focuses on addressing the stability in supply and quality of noodle blends, maintaining Australia’s good reputation as a wheat supplier, and increasing the understanding of the value of Australian wheat.

Australian wheat breeders support AEGIC in these markets to ensure a high degree of cooperation. There is an opportunity to include other grains, in particular malting and feed barley and oats.

AEGIC convenes an expert panel biennially with the Japan Flour Millers Association (JFMA) to conduct udon noodle sensory evaluations. This supports Grains Australia’s decision-making process for breeding and classification.

Completed (as of October 2024)

• We led an annual delegation to Japan, supported by InterGrain and Australian Grain Technologies (AGT).
• The group met Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF), the Japan Flour Milling Association (JFMA), and Japan’s top flour milling companies, to share seasonal information, provide industry updates, and discuss the expected performance and uptake of recently released udon wheat varieties.
• Technical exchange with one of Japan’s leading flour milling companies – completed in November 2024.

Scheduled (by March 2025)

• AEGIC and JFMA are committed to continue working together to conduct udon sensory evaluation to build more evidence on the ideal colour requirements for udon.
• Technical exchange – sensory evaluation of ANW and APWN – planned for March 2025 with one of Japan’s largest flour milling companies.
• We will conduct further delegations and technical seminars in Japan, Korea and Taiwan in 2025.
• JFMA technical noodle expert program planned for Nov 2025.

If you would like to know more, please contact us