Wednesday 5 July, 2017
The grains industry now has improved access to AEGIC’s acclaimed grain research and analysis following the launch of a new online content hub.
AEGIC Chief Economist Professor Ross Kingwell said the new adjunct to AEGIC’s main website was established with the goal of delivering impactful content in a wider range of formats. Central to the platform will be an ongoing blog, through which AEGIC researchers will be able to communicate key themes as they emerge.
Prof Kingwell said the less-formal blog format provided flexibility when communicating with a diverse range of stakeholders and readers.
“Previously, AEGIC’s economists and analysts disseminated their work primarily via infrequent reports, he said.
“Here at AEGIC we are always looking at new ways we can inform and connect with the grains industry. This new platform will allow us to publish more timely, bite-sized and useful information to a diverse audience.”
Professor Kingwell said AEGIC will continue producing its flagship reports as these are still valued by stakeholders.
“The blog format allows us to investigate and communicate issues in a deeper and more timely manner, whereas those issues have to be compressed in a larger report,” he said.
Prof Kingwell said much of his team’s recent research has been focused on the supply side, examining the competitiveness of Australia’s grain supply chain. Most recently, AEGIC released well-received reports into the grain sectors of Russia and Ukraine.
“Now our attention has turned to the demand side, looking at the question of how Australia can respond and adapt to longer term demand trends. You can expect to see the results of our preliminary work sooner rather than later, thanks to this new medium.”
Another important component of this new content hub will be contributions from preeminent subject matter experts, both local and international.
“We see this injection of innovative thinking as having a two-part payoff. It not only exposes our readers to potentially valuable information, but also informs our own thinking on some of these critical topics.”
The new blog was officially launched on July 5 at GrainGrowers’ popular Innovation Generation event in Adelaide.
To check out the blog visit www.grainsinnovation.org, and don’t forget to join the mailing list to get content delivered to your inbox.
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