Hand me a bánh mì: Australian wheat baguetting more popular in Vietnam

Friday 28 July, 2017

  • Vietnam is the second largest market for Australian wheat exports.
  • Noodles in Vietnam are made almost exclusively from Australian wheat.
  • A high proportion of Australian wheat is also used for “bánh mì” (Vietnamese baguette-style bread).
  • It is important for Australia to understand and respond to Vietnam’s quality requirements to ensure Australia remains a strong supplier.
  • AEGIC is working with Vietnamese flour millers to understand their quality targets for noodles and bread products.

The humble Vietnamese baguette bánh mì is a key driver of Australian wheat exports to Vietnam, which has grown over the past decade to become Australia’s second largest wheat market.

AEGIC researchers recently travelled to Vietnam as part of ongoing engagement with flour millers to objectively document preferred quality and functionality targets for the two main wheat-based products: bánh mì and instant noodles.

AEGIC Program Leader – Market Requirements and Opportunities Roslyn Jettner said the advantages of Australian wheat have long been recognised in Vietnam, where Australian wheat is used primarily for noodles and bread products.

“Australian wheat is well regarded in Vietnam for its white flour and bran colour, low moisture (which has advantages for storage), high milling yield and functional attributes for end-products such as bánh mì and instant noodles,” she said.

“Miller feedback gathered by AEGIC suggests bread consumption is increasing and instant noodle consumption remains strong. There is good market loyalty in Vietnam at the moment, but Australian wheat is under increasing competition – especially from North America. Strong technical engagement from North America is driving an increase in wheat imports for baking applications.

AEGIC’s Roslyn Jetter with roadside bánh mì

“To ensure Australia remains a strong supplier to Vietnam, it is important that the Australian industry understands Vietnamese quality targets and responds to market signals on wheat quality and the need for technical engagement and support.”

Ms Jettner said Australian wheat provided the preferred taste and golden crust colour for bánh mì.

About 40-45% of wheat flour processed in Vietnam is used for noodles (principally instant noodles). Such noodle products are processed almost exclusively from Australian wheat.

About 35% of wheat flour is used for bread with the primary bread product being the Vietnamese baguette, referred to as bánh mì. The rest is used for confectionary (15%) and feed for aquaculture (10%).

Bánh mì has a history dating back to the French colonial period. The name bánh mì is often synonymous with a delicious street food sandwich popular in Vietnam and around the world.

“In line with other countries in Asia, consumers in Vietnam are increasing their consumption of bread and other baked products,” Ms Jettner said. “AEGIC is acting on this opportunity by regularly engaging in-market with flour millers and other key stakeholders to quantify quality requirements and communicate market feedback to the Australian wheat industry.”

This in-market research will provide quantitative data on the wheat quality characteristics prioritised by end-users, and the value placed on these characteristics, to support classification and research investment back in Australia.

The project is a result of investment by the Grains Research & Development Corporation (GRDC) and AEGIC.

Vietnam market snapshot

  • Vietnam is the second largest market for Australian wheat after Indonesia, having grown from 380,000 mt / $101 million in 2007 to 1.5 mmt / $466 million in 2016 (ABS)
  • Australian wheat exports to Vietnam totalled 13 mmt / $4 billion over the past decade (ABS)
  • On average, about 1.5mmt of Australian wheat is exported to Vietnam each year at a value of about $466 million (five year average 2012-16) (ABS)
  • Miller feedback gathered by AEGIC suggests bread consumption is increasing and instant noodle consumption remains strong.
  • Wheat is the second staple food after rice for Vietnamese people in cities (USDA Vietnam Grain and Feed Annual 2017)

Bánh mì facts

  • Bánh mì is the Vietnamese word for bread.
  • Bánh mì is a style of baguette with a history dating back to the French colonial period.
  • When used by itself, the term “bánh mì” often refers to the bánh mì sandwich (especially outside Vietnam). Common bánh mì fillings include pork or chicken, pâté, coriander, cucumber, pickled carrot, fresh chili and mayonnaise.
  • Australian wheat provides the preferred taste and golden crust colour for bánh mì.

Banh mi delivery in North Vietnam

Media contact
Keir Tunbridge
0438 632 463
keir.tunbridge@aegic.org.au