AEGIC and Austrade lead Australian wheat industry mission to Taiwan

Thursday 20 April, 2017

The quality and versatility of Australian wheat was conveyed to Taiwanese millers as part of a wheat industry mission led by the Australian Export Grains Innovation Centre (AEGIC) and Austrade, supported by the Grains & Legumes Nutrition Council.

The seminar, held last week in Taipei, built on the success of similar events in 2015 and 2016, which were well received by Taiwanese buyers.

Austrade again arranged a mission of Australian wheat traders and industry representatives which added extra value for Taiwanese buyers.

About 70 delegates, mainly representing 15 major Taiwanese flour milling companies, attended the Taipei seminar to learn the latest developments in the Australian wheat industry.

Participants were welcomed by the Australian Government’s representative in Taiwan, Ms Cathy Raper, who thanked AEGIC for continuing to support Australian grain in Taiwan. Ms Raper noted that Australia holds about 18% of the total wheat market share in Taiwan.

Mr Tony Chen, Chairman of the Taiwan Flour Mills Industry Association, welcomed delegates and attendees.

AEGIC’s Chairman Terry Enright provided a summary of AEGIC and its role in the Australian grain industry, followed by AEGIC Wheat Quality Technical Markets Manager Dr Larisa Cato, who presented an overview of Australian wheat, with a focus on its functionality, versatility and fitness for purpose.

Grains & Legumes Nutrition Council (GLNC) General Manager Michelle Broom then gave a presentation outlining the nutritional and health benefits of Australian wheat. AEGIC is a foundation contributor to GLNC.

Dr Cato said Australian wheat was very well suited to Taiwanese products, especially noodles.

“We believe there is strong potential to grow Australia’s wheat exports to Taiwan,” Dr Cato said.

“Taiwanese wheat processors are becoming more and more aware of the advantages of using Australian wheat. The aim of these seminars is to further demonstrate the versatility and reliability of Australian wheat, and to keep the Taiwanese industry updated on developments in the Australian industry.”

The Taipei seminar was held on Tuesday April 11, 2017.

AEGIC is conducting similar seminars in Japan this week (Wednesday April 19) and Korea next week.

FACT FILE

  • AEGIC regularly conducts research, technical training and seminars inside key markets for Australian wheat.
  • More than 95% of wheat consumed in Taiwan is reliant on imports (1.2-1.3 million tonnes / year).
  • The United States supplies about 76% of Taiwan’s wheat, compared with Australia at 18%.
  • Taiwan is a major noodle manufacturer and supplier to South East Asia and China.
  • Taiwan has a population of around 23 million (similar to Australia) in an area about half the size of Tasmania.
  • People in Taiwan consume around 56kg of wheat flour per capita, per annum.
  • There are about 21 flour mills in Taiwan. 

Media contact
Keir Tunbridge
0438 632 463
keir.tunbridge@aegic.org.au

Images

 

Representative of the Australian Office Taipei Cathy Raper with AEGIC Wheat Quality Technical Markets Manager Dr Larisa Cato